Brand Logo

All design rights of CROSS BI—including copyrights and trademarks—are owned exclusively by NEXUS Corporation. Use of design assets is allowed only with agreement to all terms in this guide. For items not covered here, please contact the relevant representative.

Download the complete CROSS Brand Guidelines and Asset Pack here.

Primary Logo

The CROSS logo is a key element that defines the brand’s consistent image and clearly represents its unique identity.It must be applied first and foremost across all online and offline media and communication channels.

Clear Space & Minimum Size

To ensure consistent use of the CROSS BI, always maintain the minimum clear space and apply the margin box for visual balance. Use the logo at or above the minimum size to ensure legibility and brand recognition.

Vertical Logo

The vertical logo is used in situations where space is limited or a vertical layout is required. It is designed to maintain the same brand identity as the horizontal logo while offering flexibility across various applications.

Clear Space & Minimum Size

Color Usage

These guidelines define background color usage for CROSS BI. Use the Basic Color Negative version by default. Follow the rules to maintain a consistent, effective brand identity. Non-designated color combinations require design team approval.

Brand Color

The brand color is a core element of CROSS’s visual identity and must be used consistently across all communications.

Name Usage Guidelines

To avoid confusion in all communications related to CROSS, the following naming conventions must be strictly followed.

Don'ts

Altering or distorting the logo damages brand identity and is not allowed. Do not change its shape, proportions, rotate it, or add decorations. Always maintain minimum clear space, even when resizing proportionally.